This first step in the SEO process is to identify what keywords and terms your prospective customers or clients are searching for in relation to the products and services you provide. This information is then used to create the keywords and phrases which provide the foundation for a successful campaign. Successful SEO does not neccessarily mean selecting the most obvious search terms. it is also essential to review your key competitors and evaluate how they are performing in the Search Engine Results Pages or SERPs.
Once the search analysis for your site has been completed we take the data gained in step 1 and begin the process of applying it to your website. This includes adding website meta tag data and evaluating web page content. Meta tags are embedded in the coding of each page code so that the search engines can locate them. Your page content must reflect the targeted search terms in a way that will boost your website ranking.
Offsite SEO is the process of promoting your website from other sites and locations on the world wide web. This process builds back links from other websites to your own. These links must come from respectable sources and be relevant to the content on your own website. The building of links to your website is detected and indexed by the search engines to improve the performance of your website in the search results.